Hi, I’m
Rachel Kohls
a product designer with a business owner’s perspective
and this is my work
Drawing on 15 years of hands-on business ownership, I bring a unique perspective to design—focusing on personal connections, clear and thorough communication, and reconciling business goals with user needs.
If you’re looking for an outgoing, creative product designer, let’s connect.
Case Studies
Who: I take a look at my former industry with my own business clients
What: An end-to-end product development
When: 80 hours
Why: Communication is the #1 skill that leads to satisfied clients in the salon
Skills Demonstrated:
Figma Proficency
Information Architecture
Prototyping
Interaction Design
Usability Testing
Who: I partnered with Chase, the Head of Support for 37 Signals
What: We explored one of the most common feature requests Basecamp recieves
When: 2 weeks in March, 2023
Why: I wanted an opportunity to work immersively in Basecamp’s unique product development strategy
Skills Demonstrated:
User Research
Problem Solving
Agile Learning
Jobs To Be Done Framework
Collaborative Integration
Who: Collaborated with Nashville Improv Comedy Theater and corporate event planners
What: Website redesign for enhanced communication and increased conversions
When: October 2022
Why: The owner of the company reported low conversions despite 100% service satisfaction
Skills Demonstrated:
Communication
Web Design
Ideation
Service Design
User Testing