Hi, I’m
Rachel Kohls
and this is my work
Case Studies
Who: I take a look at my former industry with my own business clients
What: An end-to-end product development
When: 80 hours
Why: Communication is the #1 skill that leads to satisfied clients in the salon
Skills Demonstrated:
Figma Proficency
Information Architecture
Prototyping
Interaction Design
Usability Testing
Who: I partnered with Chase, the Head of Support for 37 Signals
What: We explored one of the most common feature requests Basecamp recieves
When: 2 weeks in March, 2023
Why: I wanted an opportunity to work immersively in Basecamp’s unique product development strategy
Skills Demonstrated:
User Research
Problem Solving
Agile Learning
Jobs To Be Done Framework
Collaborative Integration
Who: Collaborated with Nashville Improv Comedy Theater and corporate event planners
What: Website redesign for enhanced communication and increased conversions
When: October 2022
Why: The owner of the company reported low conversions despite 100% service satisfaction
Skills Demonstrated:
Communication
Web Design
Ideation
Service Design
User Testing